Services
A positive user experience is critical to the success of every software product and website. A recent research study found that 77% of customers did not return to a website after a bad experience.

Specialties
  • E-commerce Websites
  • Financial Services Websites
  • Establishing a Process for User-Centered Design
  • Managing User Interface Design Projects

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User Interface Design for Web and Windows
Increased sales and customer satisfaction, lower development and support costs, these are the benefits delivered with well-designed websites and software. We have over 15 years of experience helping companies achieve their goals.

  • User Requirements and Task Analysis
  • Conceptual Modeling
  • Information Architecture & Scenario Design
  • Prototyping
  • Collaborating with marketing, creative and development staff

Usability Testing
We evaluate the usability of a web site or software application through an objective, structured process called a usability test. Steps:
  • Recruit a representative cross-section of potential users (typically 6-8).
  • Participants perform tasks using the site or product without assistance.
  • You observe customers behind a one-way mirror as they perform the tasks.
  • Participants are asked to "think-aloud" while performing the tasks.
  • Participant’s feedback, mouse movements and facial expressions are recorded on videotape.
  • Findings and Recommendations are documented.

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Website Usability Report Card
We grade your site in 7 critical areas of usability, identifying areas of your site that may be frustrating or confusing customers.

Usability Areas

  1. Visibility & Readability

  2. Simplicity

  3. Performance

  4. Navigation & Organization

  5. Consistency

  6. Feedback

  7. Tolerance

Web Usability Seminar
Learn low-cost techniques that you can implement immediately.

Topics include:
  • What is Usability and Why is it Important?
  • 5 Top Reasons for Website Failure
  • 7 Critical Areas of Usability
  • Incorporating Customer Feedback: The Customer-Focused Design Process
  • 10 Tips for Designing Easy-to-Use Websites
Real websites are used to illustrate the concepts and techniques presented.

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